What is identity design?

One major role in the ‘brand’ or ‘corporate image’ of a company is its identity.

In most cases, identity design is based around the visual devices used within a company, usually assembled within a set of guidelines. These guidelines that make up an identity usually administer how the identity is applied throughout a variety of mediums, using approved colour palettes, fonts, layouts, measurements and so forth. These guidelines ensure that the identity of the company is kept coherent, which in turn, allows the brand as a whole, to be recognisable.


What is branding?

Branding is certainly not a light topic – whole publications & hundreds of books have been written on the topic, however to put it in a nutshell you could describe a ‘brand’ as an organisation, service or product with a ‘personality’ that is shaped by the perceptions of the audience. On that note, it should also be stated that a designer cannot “make” a brand – only the audience can do this. A designer forms the foundation of the brand.

Many people believe a brand only consists of a few elements – some colours, some fonts, a logo, a slogan and maybe  some music added in too. In reality, it is much more complicated than that. You might say that a brand is a ‘corporate image’.

The fundamental idea and core concept behind having a ‘corporate image’ is that everything a company does, everything it owns and everything it produces should reflect the values and aims of the business as a whole.

It is the consistency of this core idea that makes up the company, driving it, showing what it stands for, what it believes in and why they exist. It is not purely some colours, some typefaces, a logo and a slogan.

As an example, let’s look at the well known IT company, Apple. Apple as a company, projects a humanistic corporate culture and a strong corporate ethic, one which is characterised by volunteerism, support of good causes & involvement in the community. These values of the business are evident throughout everything they do, from their innovative products and advertising, right through to their customer service. Apple is an emotionally humanist brand that really connects with people – when people buy or use their products or services; they feel part of the brand, like a tribe even. It is this emotional connection that creates their brand – not purely their products and a bite sized logo.

General Information of The Topic

What is Consumer Society?

Consumer Society is a society in which buying and selling goods and services. It is also the most important social and economic activity.

What is Visual Context?

It is something like Inforgraphic that I’ve learned from the class ‘Thinking About Ideas’ which is lectured by Marius.

Why is visual context important?

Because it offers information and shows the context of interpretation.

How is visual context is appealing?

It shows trigger actions and offer experiences that shows you care.

How is Visual Context is convincing?

Visual Context is trustworthy and it highlights your key messages that create a nice atmosphere.

What is Corporate Identity?

It is the overall image of a corporation,firm or business in the minds of diverse publics, such as

customers, investors and employees.

Final Chosen Topic

After few times of researching ,I found quite a number of information to support my chosen topic, which is question 5,

Consumer society has widely influent the visual context. Show how the aspect of design (for example illustrations, typography appliances, poster art and photography) bring benefit or disadvantages to the lives of users.

Critical and Cultural Studies I

These are the following questions that I have chosen.

1. Discuss the work of a designer, illustrator or typographer, how the outcome have been influenced by the theories of Modernism and/or Post-Modernism. Explain how and why these ideas emerge through the work, using relevant examples, and analysis of the output of the chosen practitioner.

Modernism and Post-Modernism is really a good era that show differences between them.Modernism is based on using rational,logical,means to gain knowledge.But Post-Modernism rejects Modernism application of logical thinking.This two difference of thinking motivates designer,illustrator or typographer to think differently to achieve a better outcome of their work.It is a interesting question to do further research and investigation.

2. Discuss the role of designer in sustainable packaging design. Discuss the urgent needs and how it contributes to improve the society.

Sustainable packaging design consists of eco-friendly features into a product is a great way to help out the environment.The designer is very important which need to infuse eco-friendly methods into the design to improve the society.


3. Consumer society has widely influent the visual context. Show how the aspect of design (for example illustrations, typography appliances, poster art and photography) bring benefit or disadvantages to the lives of users.
This is a good topic to allow society to get better understanding through design which is surrounded us all the time.The visual context allows people to understand more than just words.