There are plenty of advantages and disadvantages of logos that brings to the consumer society today. For instance, the color red that is used in the logo creates an energy for the consumers to be more confident. Colours do affect the emotion of a person, living area are usually painted and decorated with warms colour because warm colors portraits a cozy and warm place. Imitation of logo occurs when there is an opportunity for them to copy the famous logo.


How is the colour red attractive?

Color is a powerful psychological tool. By using color psychology, you can send different emotions. The color ‘Red’ represents power. It can easily get and holds people’s attention.

-Energetic Colour

-Active colourPuma-Logo

What is a logo?

To understand what a logo is, we must first understand what it is for.

A logo is for… identification.

A logo identifies a company or product via the use of a mark, flag, symbol or signature. A logo does not sell the company directly nor rarely does it describe a business. Logo’s derive their meaning from the quality of the thing it symbolises, not the other way around – logos are there to identity, not to explain. In a nutshell, what a logo means is more important than what it looks like.

To illustrate this concept, think of logos like people. We prefer to be called by our names – James, Dorothy, John – rather than by the confusing and forgettable description of ourselves such as “the guy who always wears pink and has blonde hair”. In this same way, a logo should not literally describe what the business does but rather, identify the business in a way that is recognisable and memorable.

It is also important to note that only after a logo becomes familiar, does it function the way it is intended to do much alike how we much must learn people’s names to identify them.

The logo identifies a business or product in its simplest form.